Chris Noessel > Masters Project: Free Range Learning Support> Advertisments
Introduction  |  Process  |  The Service  |  Experience Prototypes  |  Conclusion  |  Appendices

Advertisments

  Because I assume that most users will self-select for this service, I developed three example advertisements to demonstrate the different appeals for each persona. Marketing is the beginning of scenarios since this is how potential members first encounter the service. Versions of these targeted advertisements could be placed on learning-related websites, in magazines, and on college campuses to increase awareness.

Poster targeting the Ellen persona.
Poster targeting the Ellen persona.

Poster targeting the John persona.
Poster targeting the John persona.

Poster targeting the Keiko persona.
Poster targeting the Keiko persona.

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