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A service ecology provides an overview of all the stakeholders and their relationships for a given system. Developing it will often reveal new stakeholders, potential partners, potential threats, or new relationships that must be taken into account for the system to be successful and sustainable. Designers also use the diagram to understand what interactions must be crafted.
Developing the service ecology for Fresh indicated that content providers would need almost as extensive an interface to the service as the clients. But as a paying client base is the most critical user group for viability, this thesis focuses on their experience. In the diagram below, arrows indicate the direction of the value exchange in each relationship. What is exchanged is indicated in smaller text, near the ends of the arrows. Relative sizes of the groups indicate relative influence on the core service company.
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